6th Man of St. John's Basketball
St. John's Red Storm => In The Jungle... => Topic started by: bobbyhutton on April 22, 2014, 06:18:43 AM
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As we know, marketing/branding plays a huge part in athletics. If you type"st johns", "stj" and "sju" into google, you will notice that st johns university does not appear in the top results. However, type "fsu" and florida state links come up. The 'latin seal' logo is black and red on some pages, and blue and red on others. The basketball team had red with black accented uniforms in 2012, now it appears to be blue accents. On some hats or jackets, a horse is the logo, while on others a rain cloud and lightning bolt, while the mascot is a bird. This is not acceptable. St. Johns was put in a tough situation after switching away from the redmen, but since then, it is impossible for anyone who isnt an alum/student to determine the schools mascot and colors- is it red white and black, or red white and blue? Why are they called the Red storm but have a bird mascot, and horse logo? When Syracuse switched from the orangemen, they made a smart move- they have stuck with one nationally recognized mascot (after some trials and errors), a simple name, and orange and blue colors. St Johns is a nationally recognized program. For decades, the administration has dropped the ball in the branding of the university, and even though it seems minor, it is a big deal. Any suggestions on what can be done?
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Being branded a winner by, for example, actually winning meaningful games in March is the only branding I'm concerned about.
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The horse was the mascot a few years ago.
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Winning is the thing. Bringing in "name brand" players is another.
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Winning is the thing. Bringing in "name brand" players is another.
+1 on both
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As we know, marketing/branding plays a huge part in athletics. If you type"st johns", "stj" and "sju" into google, you will notice that st johns university does not appear in the top results. However, type "fsu" and florida state links come up. The 'latin seal' logo is black and red on some pages, and blue and red on others. The basketball team had red with black accented uniforms in 2012, now it appears to be blue accents. On some hats or jackets, a horse is the logo, while on others a rain cloud and lightning bolt, while the mascot is a bird. This is not acceptable. St. Johns was put in a tough situation after switching away from the redmen, but since then, it is impossible for anyone who isnt an alum/student to determine the schools mascot and colors- is it red white and black, or red white and blue? Why are they called the Red storm but have a bird mascot, and horse logo? When Syracuse switched from the orangemen, they made a smart move- they have stuck with one nationally recognized mascot (after some trials and errors), a simple name, and orange and blue colors. St Johns is a nationally recognized program. For decades, the administration has dropped the ball in the branding of the university, and even though it seems minor, it is a big deal. Any suggestions on what can be done?
We can pay money to have SJU pop up first with any of those google searches - pay up what is probably a minor sum and it will be done.
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Orangemen was pretty easy to change...They dropped men and kept their non offensive mascot. Part of the issue with Redmen was our mascot with the combination of Redmen that made it offensive. If we never had our mascot we would have had a better shot at keeping Redmen...with Father Harrington. Who knows.
The bird was supposed to be a comprise between Redmen and Redstorm by being a mythic Native American bird, something like that. I give the school credit for that at least.
The School has officially went back to SJU and I think our colors will be red, white, blue ('Merica) because those are the colors that UA is playing with.
Duke had black uniforms for awhile and nobody really cared because they won, and if Cuse did not lose to BC I have a feeling those uniforms would not be seen as ugly.
#justwinbaby!
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Just my opinion but.... they can start by getting rid of those ugly "retro" lettered jerseys.
Bring back the look we've had the past few seasons.
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Just my opinion but.... they can start by getting rid of those ugly "retro" lettered jerseys.
Bring back the look we've had the past few seasons.
I'm hoping for the skyline uniforms in the future. I thought those road jersey's with the blue numbers were awful looking
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I loved the new retro jerseys. Although I do wish they'd have gone through with it and used the skyline ones for non conference games like they were supposed to.
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I loved the new retro jerseys. Although I do wish they'd have gone through with it and used the skyline ones for non conference games like they were supposed to.
Does anybody know why they didn't? I really like those...Hopefully the new ones will have SJU.
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Orangemen was pretty easy to change...They dropped men and kept their non offensive mascot. Part of the issue with Redmen was our mascot with the combination of Redmen that made it offensive. If we never had our mascot we would have had a better shot at keeping Redmen...with Father Harrington. Who knows.
The bird was supposed to be a comprise between Redmen and Redstorm by being a mythic Native American bird, something like that. I give the school credit for that at least.
The School has officially went back to SJU and I think our colors will be red, white, blue ('Merica) because those are the colors that UA is playing with.
Duke had black uniforms for awhile and nobody really cared because they won, and if Cuse did not lose to BC I have a feeling those uniforms would not be seen as ugly.
#justwinbaby!
That is the first I've heard of the bird having something to do with native Americans. The Redmen got their name not because of any affiliation with native Americans, but because their shirts were red. The Orange have the Dome Ranger. No one in NY could come up with the Red Ranger? Or really, anything red?
I expect terrible ideas out of the south of the Midwest, but no mascot is as poorly thought out as STJ's horse, and then this bird. As you stated, they had a reason behind the bird. I always thought that good branding comes from truly understanding your brand. Given that, it no surprise the brain trust at St.John's isn't even aware of it's own history. And that's probably why they are never sure of who they are.
It won't improve until they realize that the people who are doing it, aren't.
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St. johns is in NYC, the administration couldnt find any inspiration from the big apple? To me, Red Storm reminds me of red tide (beach algae) or an acid rain storm. However, I believe Under Armour is slightly a more cutting-edge company than Nike and the jerseys are sharp. St John's is a very respected name. I suggest drawing a name from a historic NYC and staying with red white blue. iI like the Liberty, but it is taken by the wnba. There is so much history in nyc and the catholic church. we can do better than red storm. For now, the school needs to stick with one apparel company and one set of colors. It needs to use the same school seal in all aspects of the school.
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I loved the new retro jerseys. Although I do wish they'd have gone through with it and used the skyline ones for non conference games like they were supposed to.
Does anybody know why they didn't? I really like those...Hopefully the new ones will have SJU.
There was a supposed to be a "throw back" uniform initiative this season through the entire league. It was actually an idea that St. john's proposed last year at the end of the year Big East meetings. I am not sure if it was ever made official or if all of the teams participated.
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Great observation. In many ways, the institution seems to be a mom & pop operation. Hopefully the new president will do some modernizing. New hires should be from outside the Saint Johns organization. It's time step up our game!
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Poison I agree with you. The Administration did not think through the name change very well. The name change broke the spirit of the school and this is why 20years later you still hear chants if "Let's go Redmen". Redstorm has never really caught on and it does not help that the team has been mediocre for 20yrs.
The spirit of the school starts at the top and I think Father H loved being president but didn't love SJU which help create apathy for the school. I think the new President will change the culture but it will take some time.
http://www.redstormsports.com/genrel/092909aad.html (http://www.redstormsports.com/genrel/092909aad.html) here is the link to the how the Thunderbird came to be. I got it from the Redstorm website.
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I know many aren't over the Redmen name, but IMO it's time to move on from it. Red Storm probably wasn't the best choice, but the timing of the new brand was in my mind perfect. St. John's had a great recruiting class that year and the thought was that the basketball team was going to be pretty good which would result in sales.
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I know many aren't over the Redmen name, but IMO it's time to move on from it. Red Storm probably wasn't the best choice, but the timing of the new brand was in my mind perfect. St. John's had a great recruiting class that year and the thought was that the basketball team was going to be pretty good which would result in sales.
That was the issue that the administration just changed it without much input from the students without fully understanding what the name meant. The second biggest issues was they never did anything to build the Redstorm name up. If were a storm why do we have horse mascot. The Thunderbird was clever and made sense. They actually worked more with the student body and are trying to get the Thunderbird involved with the community (like twitter). It would not be terrible IMO to change our names to Thunderbirds...Continuation with the combination of names and keep the red uniforms.
Redmen will not go away until SJU community can embrace Redstorm...the revolving door of coaches, constant losing, and general apathy of the program are huge hurdles to get over. It can be done but it will be difficult.
@PMG that is a really cool ideal especially with re-establishing on BE being a BB conference only. I like the SJU retro this year a lot...I like the city skyline was almost as much...these skyline uniforms are waaaayyyyy better then the 90 version which looked like HS uniforms.
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I know many aren't over the Redmen name, but IMO it's time to move on from it. Red Storm probably wasn't the best choice, but the timing of the new brand was in my mind perfect. St. John's had a great recruiting class that year and the thought was that the basketball team was going to be pretty good which would result in sales.
That was the issue that the administration just changed it without much input from the students without fully understanding what the name meant. The second biggest issues was they never did anything to build the Redstorm name up. If were a storm why do we have horse mascot. The Thunderbird was clever and made sense. They actually worked more with the student body and are trying to get the Thunderbird involved with the community (like twitter). It would not be terrible IMO to change our names to Thunderbirds...Continuation with the combination of names and keep the red uniforms.
Redmen will not go away until SJU community can embrace Redstorm...the revolving door of coaches, constant losing, and general apathy of the program are huge hurdles to get over. It can be done but it will be difficult.
@PMG that is a really cool ideal especially with re-establishing on BE being a BB conference only. I like the SJU retro this year a lot...I like the city skyline was almost as much...these skyline uniforms are waaaayyyyy better then the 90 version which looked like HS uniforms.
I agree with you for the most part. It is a lot easier to do polls, etc. now a days using the internet. Back then us student workers would have to tally any surveys sent out by the athletic dept. It was a pain in the ass.
A horse was picked as the mascot for the following reason, as the school tried to tie in the storm name:
"Boreas (Greek God) and his brother winds were often imagined as horse-shaped gods. An old Greek folk belief was that the winds Boreas and Zephyros would sweep down upon the mares in early spring and fertilize them in the shape of wind-formed stallions. The horses born from these couplings were the swiftest and finest of their kind. The fabulous horses of King Laomedon of Troy were said to have been sired in this way by Boreas upon the Trojan mares."
Bottom line, when/if the team becomes good again a whole new wave of fans will follow St. John's. Those new fans will only know the name Red Storm and would be okay with that name.
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StJohnnie75, thanks for the info on the horse...Usually when you go into that much detail on a mascot (especially when it indirectly related to the team name) it usually won't take off...Hence the horse in glue.
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StJohnnie75, thanks for the info on the horse...Usually when you go into that much detail on a mascot (especially when it indirectly related to the team name) it usually won't take off...Hence the horse in glue.
I agree 100%. It was a big reach to try and tie everything together.
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A horse was picked as the mascot for the following reason, as the school tried to tie in the storm name:
"Boreas (Greek God) and his brother winds were often imagined as horse-shaped gods. An old Greek folk belief was that the winds Boreas and Zephyros would sweep down upon the mares in early spring and fertilize them in the shape of wind-formed stallions. The horses born from these couplings were the swiftest and finest of their kind. The fabulous horses of King Laomedon of Troy were said to have been sired in this way by Boreas upon the Trojan mares."
So they based their team mascot on gods assuming horse shapes and raping mares on the plains of ancient Greece. Sounds about right. Great moments in Spurts Marketing. Clever of them to work in Greek mythology, kids today are really into that.
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Should have just renamed us Wildcats like many other schools and be done with it.
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Should have just renamed us Wildcats like many other schools and be done with it.
How about the Red Sperm? They could keep the Greeks and have a whores mascot.
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As we know, marketing/branding plays a huge part in athletics. If you type"st johns", "stj" and "sju" into google, you will notice that st johns university does not appear in the top results. However, type "fsu" and florida state links come up. The 'latin seal' logo is black and red on some pages, and blue and red on others. The basketball team had red with black accented uniforms in 2012, now it appears to be blue accents. On some hats or jackets, a horse is the logo, while on others a rain cloud and lightning bolt, while the mascot is a bird. This is not acceptable. St. Johns was put in a tough situation after switching away from the redmen, but since then, it is impossible for anyone who isnt an alum/student to determine the schools mascot and colors- is it red white and black, or red white and blue? Why are they called the Red storm but have a bird mascot, and horse logo? When Syracuse switched from the orangemen, they made a smart move- they have stuck with one nationally recognized mascot (after some trials and errors), a simple name, and orange and blue colors. St Johns is a nationally recognized program. For decades, the administration has dropped the ball in the branding of the university, and even though it seems minor, it is a big deal. Any suggestions on what can be done?
The mascot, logo, team name and school seal have practically nothing to to do with the branding of any sports entity. Why so much time gets wasted debating this is beyond me.
In the early to mid 80's, in certain, ahem, urban areas, Georgetown apparel started popping up everywhere. This despite the fact that their nickname is the Hoyas, which isn't even an actual thing, and I don't remember one piece of clothing with their mascot- a bulldog- on it. How was that possible? It was possible because they were unabashedly black, played an aggressive style of basketball, and won alot. Why is Duke the favorite college team of most suburban enclaves on the East Coast? Because they play a cerebral brand of basketball , have players who would all look comfortable in an argyle sweater, and they win alot. Not because the Blue Devil is an awesome nickname or mascot. Not because their gear is rocking and cutting edge, although I believe that IS a way that schools in metro areas can help establish a brand. If you were a St Johns fan before you went to school there, or if you never went to school there, why did you become a fan? Because of the name, logo, mascot or apparel? Probably not.
Winning is the best way to establish a brand, and winning with a particular style is 1A. Having a partner like Under Armour, which is a marketing powerhouse, gives SJU a real opportunity to brand through apparel, but nobody wants to wear cool gear of a team that plays in the NIT. Once you're a consistent winner, you flood urban areas with free or reduced rate UA SJU swag, you sell $10 tickets in the second tier of MSG to any school in the NY/NJ/CT area that will take them. You partner with pop and hip hop radio stations in the area, get the trendsetters invested. Make it cool to like SJU basketball, the same way its cool to wear Under Armour. Pay Jay-Z 27 million dollars to wear a St Johns jersey in his next video, whatever.
Do that and no one will give a crap what the mascot is.
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Should have just renamed us Wildcats like many other schools and be done with it.
How about the Red Sperm? They could keep the Greeks and have a whores mascot.
Red Foads has a nice ring to it! You pick the mascot.
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As we know, marketing/branding plays a huge part in athletics. If you type"st johns", "stj" and "sju" into google, you will notice that st johns university does not appear in the top results. However, type "fsu" and florida state links come up. The 'latin seal' logo is black and red on some pages, and blue and red on others. The basketball team had red with black accented uniforms in 2012, now it appears to be blue accents. On some hats or jackets, a horse is the logo, while on others a rain cloud and lightning bolt, while the mascot is a bird. This is not acceptable. St. Johns was put in a tough situation after switching away from the redmen, but since then, it is impossible for anyone who isnt an alum/student to determine the schools mascot and colors- is it red white and black, or red white and blue? Why are they called the Red storm but have a bird mascot, and horse logo? When Syracuse switched from the orangemen, they made a smart move- they have stuck with one nationally recognized mascot (after some trials and errors), a simple name, and orange and blue colors. St Johns is a nationally recognized program. For decades, the administration has dropped the ball in the branding of the university, and even though it seems minor, it is a big deal. Any suggestions on what can be done?
The mascot, logo, team name and school seal have practically nothing to to do with the branding of any sports entity. Why so much time gets wasted debating this is beyond me.
In the early to mid 80's, in certain, ahem, urban areas, Georgetown apparel started popping up everywhere. This despite the fact that their nickname is the Hoyas, which isn't even an actual thing, and I don't remember one piece of clothing with their mascot- a bulldog- on it. How was that possible? It was possible because they were unabashedly black, played an aggressive style of basketball, and won alot. Why is Duke the favorite college team of most suburban enclaves on the East Coast? Because they play a cerebral brand of basketball, have players who would all look comfortable in an argyle sweater, and they win alot. Not because the Blue Devil is an awesome nickname or mascot. Not because their gear is rocking and cutting edge, although I believe that IS a way that schools in metro areas can establish a brand. If you were a St Johns fan before you went to school there, or if you never went to school there, why did you become a fan? Because of the name, logo, mascot or apparel? Probably not.
Winning is the best way to establish a brand, and winning with a particular style is 1A. Having a partner like Under Armour, which is a marketing powerhouse, gives SJU a real opportunity to brand through apparel, but nobody wants to wear cool gear of a team that plays in the NIT. Once you're a consistent winner, you flood urban areas with free or reduced rate UA SJU swag, you sell $10 tickets in the second tier of MSG to any school in the NY/NJ/CT area that will take them. You partner with pop and hip hop radio stations in the area, get the trendsetters invested. Make it cool to like SJU basketball, the same way its cool to wear Under Armour. Pay Jay-Z 27 million dollars to wear a St Johns jersey in his next video, whatever.
Do that and no one will give a crap what the mascot is.
Great post, I totally agree!
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T wit Chain Nets b Mad smoove
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Should have just renamed us Wildcats like many other schools and be done with it.
How about the Red Sperm? They could keep the Greeks and have a whores mascot.
Red Foads has a nice ring to it! You pick the mascot.
The logo would be a cranky old man shaking his cane at the kids on his lawn below two crossed whiskey bottles
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Should have just renamed us Wildcats like many other schools and be done with it.
How about the Red Sperm? They could keep the Greeks and have a whores mascot.
Red Foads has a nice ring to it! You pick the mascot.
The logo would be a cranky old man shaking his cane at the kids on his lawn below two crossed whiskey bottles
Ha! Love it!
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Should have just renamed us Wildcats like many other schools and be done with it.
How about the Red Sperm? They could keep the Greeks and have a whores mascot.
Red Foads has a nice ring to it! You pick the mascot.
The logo would be a cranky old man shaking his cane at the kids on his lawn below two crossed whiskey bottles
Ha! Love it!
I related this conversation to the current and long suffering mrs foad over cocktails this evening. She suggests The Saint John's Queens might be appropriate nickname.
I am a lucky man.
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Winning does solve a lot of things but the name and mascots are part of the tradition of the school and organization. Why are the Redskins fighting so hard to keep their name and symbol? The same with trying to take the "fighting" out of fighting Irish...Try taking Bevo away and then changing the name longhorns at UT...I won't even get started with all the traditions at Texas A&M.
The point is that all these traditions help unite old and new alumni to the school. The problem is what is SJUs identity...In the last 20yrs we had multiple symbol, mascot, and initial changes. What ever path they go down they need to win and stabilize some of these traditions.
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I was on line at the bank today wearing my black and red SJU hat. Guy in front of me asks "you went to St. Joes?"
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I was on line at the bank today wearing my black and red SJU hat. Guy in front of me asks "you went to St. Joes?"
Was it Chiles?
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I was on line at the bank today wearing my black and red SJU hat. Guy in front of me asks "you went to St. Joes?"
Was it Chiles?
No. Hopefully he's somewhere recruiting. Or maybe he's filming LI housewives?
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I was on line at the bank today wearing my black and red SJU hat. Guy in front of me asks "you went to St. Joes?"
People still go into banks?
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I was on line at the bank today wearing my black and red SJU hat. Guy in front of me asks "you went to St. Joes?"
People still go into banks?
Baldi made up that part too.
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Will SJU and UA complete the UA rebranding process this summer? I would like to see a new court with navy blue instead of black detail, a new SJU logo opposed to the current StJ one, and would also like to finally see those awesome skyline uniforms at CA this season. I understand that it is a process but I always assumed this summer would be when we would really start to see the UA effect on the program. Anyone have any insight/info on any potential changes? Thanks.
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Will SJU and UA complete the UA rebranding process this summer? I would like to see a new court with navy blue instead of black detail, a new SJU logo opposed to the current StJ one, and would also like to finally see those awesome skyline uniforms at CA this season. I understand that it is a process but I always assumed this summer would be when we would really start to see the UA effect on the program. Anyone have any insight/info on any potential changes? Thanks.
St.John's posts info about UA on Twitter pretty consistently. It would be nice if they stopped to think, does this matter to St.John's fans? Does it matter to a St.John's fan who isn't 11 years old? They brought these nice persons into a RedWhite function to speak, (poorly) about their new crap. If I had another couple of drinks, I would have started heckling them.
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I went to the UA Brand Store in Soho yesterday looking for St. John's gear. They only had two (kinda generic) SJU t shirts. No jerseys or shorts. I was specifically looking for an SJU golf shirt - no dice.
All in all, I've seen little difference with UA so far.
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I want to find that hoodie that UA sent Brandon Tierney (he posted it on his Twitter account about a week ago)
Looked on their website and it's not there yet
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Will SJU and UA complete the UA rebranding process this summer? I would like to see a new court with navy blue instead of black detail, a new SJU logo opposed to the current StJ one, and would also like to finally see those awesome skyline uniforms at CA this season. I understand that it is a process but I always assumed this summer would be when we would really start to see the UA effect on the program. Anyone have any insight/info on any potential changes? Thanks.
St.John's posts info about UA on Twitter pretty consistently. It would be nice if they stopped to think, does this matter to St.John's fans? Does it matter to a St.John's fan who isn't 11 years old? They brought these nice persons into a RedWhite function to speak, (poorly) about their new crap. If I had another couple of drinks, I would have started heckling them.
Which nice persons?
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I went to the UA Brand Store in Soho yesterday looking for St. John's gear. They only had two (kinda generic) SJU t shirts. No jerseys or shorts. I was specifically looking for an SJU golf shirt - no dice.
All in all, I've seen little difference with UA so far.
My UA Terps golf polos are my favorite shirts.
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Will SJU and UA complete the UA rebranding process this summer? I would like to see a new court with navy blue instead of black detail, a new SJU logo opposed to the current StJ one, and would also like to finally see those awesome skyline uniforms at CA this season. I understand that it is a process but I always assumed this summer would be when we would really start to see the UA effect on the program. Anyone have any insight/info on any potential changes? Thanks.
St.John's posts info about UA on Twitter pretty consistently. It would be nice if they stopped to think, does this matter to St.John's fans? Does it matter to a St.John's fan who isn't 11 years old? They brought these nice persons into a RedWhite function to speak, (poorly) about their new crap. If I had another couple of drinks, I would have started heckling them.
Which nice persons?
The ones who are trying to sell crap made for children to adults.
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UA has been having a rough year with the Olympics and a lot if their teams underperforming.
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UA has been having a rough year with the Olympics and a lot if their teams underperforming.
Adding Notre Dame is pretty big though. They should be really good in Football this year.
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It's amazing how St. John's has been with UA for almost a year and we barely have any items on the teams site or UA's website and Notre Dame just signed with them and they have a bunch of stuff available. It makes no sense.
http://www.underarmour.com/shop/us/en/college-fan-gear (http://www.underarmour.com/shop/us/en/college-fan-gear)
http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour (http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour)
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More people buy ND football gear at the schools book store in one hour then buy basketball gear at St. Johns in a decade.
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It's amazing how St. John's has been with UA for almost a year and we barely have any items on the teams site or UA's website and Notre Dame just signed with them and they have a bunch of stuff available. It makes no sense.
http://www.underarmour.com/shop/us/en/college-fan-gear (http://www.underarmour.com/shop/us/en/college-fan-gear)
http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour (http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour)
You can't be serious. It makes all the sense in the world.
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It's amazing how St. John's has been with UA for almost a year and we barely have any items on the teams site or UA's website and Notre Dame just signed with them and they have a bunch of stuff available. It makes no sense.
http://www.underarmour.com/shop/us/en/college-fan-gear (http://www.underarmour.com/shop/us/en/college-fan-gear)
http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour (http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour)
You can't be serious. It makes all the sense in the world.
I get it. They are the most popular football program, but that doesn't mean that our fans should just get nothing. How hard is it to put out a different variety of items for people to purchase. Hell, they even have a Villanova shirt on their site and they aren't even a UA school. It's practically the same now as it was when we were with Nike.
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Maybe UA is still waiting for St. John's to make up their mind on what logo and branding we want. How many people know that St. John's went back to SJU? Hopefully this will be reflected on this years uniforms. Let's face it we are not a priority because we don't win and our fan base has dried up...Notre Dame can sell out Yankees Stadium against the Fordham Rams on a negative -3 degree day. SJU has cannot even have more fans against Syracuse at MSG...Nova shirts still probably outsells SJU merchandise...
SJU needs to win, establish what logos, initials, etc, they want to be and their merchandise will start selling.
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It's amazing how St. John's has been with UA for almost a year and we barely have any items on the teams site or UA's website and Notre Dame just signed with them and they have a bunch of stuff available. It makes no sense.
http://www.underarmour.com/shop/us/en/college-fan-gear (http://www.underarmour.com/shop/us/en/college-fan-gear)
http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour (http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour)
You can't be serious. It makes all the sense in the world.
I get it. They are the most popular football program, but that doesn't mean that our fans should just get nothing. How hard is it to put out a different variety of items for people to purchase. Hell, they even have a Villanova shirt on their site and they aren't even a UA school. It's practically the same now as it was when we were with Nike.
UA seems to have risen pretty quickly in the sports apparel market, I'm confident that if people wanted to buy SJU sh*t they would make it available.
But guess what? There's simply no demand.
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My thoughts exactly Nudginator. Why is the insignia and court outline still black and red when the marketing dpt and UA moved to the old school navy/red/white last year?
On the jersey, we had the old style writing across the chest last year throughout the entirety of the season. I know that there were delays with the "skyline" jerseys (which the women had last season) that embraced the most updated font and new school style, but the program needs a consistent image.
I know it takes millions of dollars, and countless forms of print/media that has to be refurbished to rebrand, but hopefully UA and our marketing department have a consistent theme this year.
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I think UA has made some cool shirts and stuff that you saw the team wear last year, I just wish you could buy them somewhere. I would have dropped a lot of money for the 718 shirt but I mean I still think UA has been great to them in the first year. Way better than Nike was.
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It's amazing how St. John's has been with UA for almost a year and we barely have any items on the teams site or UA's website and Notre Dame just signed with them and they have a bunch of stuff available. It makes no sense.
http://www.underarmour.com/shop/us/en/college-fan-gear (http://www.underarmour.com/shop/us/en/college-fan-gear)
http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour (http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour)
You can't be serious. It makes all the sense in the world.
I get it. They are the most popular football program, but that doesn't mean that our fans should just get nothing. How hard is it to put out a different variety of items for people to purchase. Hell, they even have a Villanova shirt on their site and they aren't even a UA school. It's practically the same now as it was when we were with Nike.
UA seems to have risen pretty quickly in the sports apparel market, I'm confident that if people wanted to buy SJU sh*t they would make it available.
But guess what? There's simply no demand.
You're not wrong Desco. But if they want to compete with the Nikes of the world, they have to do what Nike ( or Apple, or any of the great marketing/branding companies of our time) does...CREATE demand.
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Saw some SJU WBB photos from their shoot from around the city and it looks like they are still wearing STJ gear and uniforms...the school is pushing SJU and we are still wearing STJ it just doesn't make sense...
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It's amazing how St. John's has been with UA for almost a year and we barely have any items on the teams site or UA's website and Notre Dame just signed with them and they have a bunch of stuff available. It makes no sense.
http://www.underarmour.com/shop/us/en/college-fan-gear (http://www.underarmour.com/shop/us/en/college-fan-gear)
http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour (http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour)
You can't be serious. It makes all the sense in the world.
I get it. They are the most popular football program, but that doesn't mean that our fans should just get nothing. How hard is it to put out a different variety of items for people to purchase. Hell, they even have a Villanova shirt on their site and they aren't even a UA school. It's practically the same now as it was when we were with Nike.
UA seems to have risen pretty quickly in the sports apparel market, I'm confident that if people wanted to buy SJU sh*t they would make it available.
But guess what? There's simply no demand.
You're not wrong Desco. But if they want to compete with the Nikes of the world, they have to do what Nike ( or Apple, or any of the great marketing/branding companies of our time) does...CREATE demand.
That's true. It would also help if we got on a bit of a roll.
I just think the apparel companies have so many schools under their belts, they ride the hot hand. If Auburn is good.. UA will distribute more of their shirts, if we do our part this year, I'm sure there will be more apparel made available.
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It's amazing how St. John's has been with UA for almost a year and we barely have any items on the teams site or UA's website and Notre Dame just signed with them and they have a bunch of stuff available. It makes no sense.
http://www.underarmour.com/shop/us/en/college-fan-gear (http://www.underarmour.com/shop/us/en/college-fan-gear)
http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour (http://shop.und.com/Notre_Dame_Fighting_Irish_Under_Armour)
You can't be serious. It makes all the sense in the world.
You can't be serious. Obviously ND Football is a much better seller, but why have they completely ignored St. John's? Why sign St Johns in the first place? Having ND up and running already shows they can do it, they just choose not to for St. John's. I have to have St. John's gear custom made for my son off Ebay because they can't even put out a youth jersey. That is just ridiculous.
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Some agreements are based on the ability to move product, some on the ability to promote the brand, some both. I think STJ fits into the middle category.
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Some agreements are based on the ability to move product, some on the ability to promote the brand, some both. I think STJ fits into the middle category.
Can't disagree, but it takes a week or two to offer a few jerseys. You don't even have to design them....sell that they are already providing to the team.