http://www.sportsbybrooks.com/ny-jets-hire-jenn-sterger-to-host-gameday-show-19305Apparently, trading for Brett Favre wasn’t enough of a marketing coup for the Jets. This afternoon, the team announced that Jenn Sterger has been hired to serve as the team’s gameday host. This is a brilliant move in much the same way ESPN’s audience benefited from Emmitt Smith’s presence on NFL SUNDAY COUNTDOWN.
Sterger, who became something of an internet sensation when she started penning columns for Sports Illustrated in 2006 (but before getting unceremoniously dumped), has parlayed that fame into spreads in both MAXIM and PLAYBOY, and today, she’s an employee of an NFL football team. It all makes perfect sense.
