Fordham96 in what way do you mean it is terrible, too easy or too hard?
Way too easy.
Duke/UNC/Kansas/Kentucky/UCLA/Arizona etc get great recruits. They also have great reputation for winning. But also check their schedules every year. They play big time top 25 non-conference teams and big time pre-season tourney's EVERY YEAR.
Duke played Marquette, Butler, K-St, Temple, St. John's and Mich St. 6 non-conference NCAA teams. Heck even Princeton was no pushover as they nearly won the Ivy.
Kentucky played Washington, UCONN, Indiana (traditional and IU will be back), North Carolina, Notre Dame and Louisville.
My point is kids go to those schools because they are big time. But part of the reason they are big time is the they play on TV a lot. And why? Because they play opponents that demand they be on TV because they are also good and people will watch them.
Go look at that SJU schedule from Norm's 5th year. Then ask yourself if Amir Garrett and Norvel Pelle want to brave a cold NY winter so they can play NJIT and St. Francis 10 times?