media attention, first...second, seeing that given the opportunity (getting a top 10 recruit), norm can put a kid in the nba, other top recruits might give norm the same shot...also with recruiting, many recruits have mentioned that st johns would have been their destination, if it was a winning team, thus one winning season would help greatly if it produces more recruits...that being said i believe norm will never be a good coach, and eventually, in a big game (ncaa tournament) he will screw it up for the team, and all the good that could ever come from recruits pouring in would actually be condemning us to years of mediocrity, allowing us to be a possible sweet 16 team but never a final four team