Big Ten targeting Rutgers, Syracuse and Pittsburgh in expansion, a move that could cripple Big EastThe Big East can feel the earth shaking below its feet.
The Big Ten is preparing for a massive expansion that could see it grow from 11 to 16teams and it could take as many as four, possibly five teams from the Big East to make it happen.
If it does, it could leave the Big East on life support.
If Syracuse, Rutgers and Pitt bolt for the Big Ten, Big East football could be dead as early as the start of the 2012 season. It could leave Louisville, Cincinnati, Connecticut, West Virginia and South Florida scrambling to merge with the best teams from Conference USA to form their own hybrid league.
Notre Dame, which spurned the Big Ten in 1999 and was pursued on two other occasions, still seems hesitant to give up its independence in football, but the Irish could change their mind if the Big East collapses and they feel boxed in.
In one fell swoop, the Big East could turn into a refugee camp for the remaining seven non-football power members: Villanova, St.John's, Georgetown, Providence, Seton Hall, DePaul and Marquette.
Big Ten commissioner Jim Delany spoke at the BCS meetings Wednesday, indicating his conference was not just motivated to expand simply by a championship game itself, which could net the Big Ten only $10 million-$12 million. The bottom line is a master plan that would ultimately turn the four-year-old Big Ten TV network into a must-have property for cable providers who would put it on their first tier for households in the New York and North Jersey areas.
Delany said the process would take between 12 and 18 months, but there is growing speculation he could announce his presidents' formal invitations as early as June at the Big Ten presidential meetings.
The doomsday clock on the Big East is ticking.
Delany said he had no problem with the idea of a 16-team super conference.
"It works for the Big East," he claimed. "Don't they have the most powerful basketball conference that's ever been put in place? That's what I keep hearing on ESPN and Fox Sports."
There's a parting shot.
Big East commissioner John Marinatto has had extensive conversations with former league commissioners Dave Gavitt and Mike Tranghese - two of the brightest minds in college athletics - and has even hired former NFL commissioner Paul Tagliabue as a strategic consultant, but it appears there is nothing that can stop this latest round of carnage.
Eventually, the universities will go because the money the Big Ten is offering - $22 million apiece in TV revenue alone - far surpasses the value of the current Big East TV contract.
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