I think the companies are waiting to see what the demand actually is for St Johns jerseys before they make any big commitment. We've had only one good year over the past 10, and despite last years success and our recruiting class, I don't believe that we have proven ourselves enough just quite yet. Once we become more consistent on a year to year basis, more merchandise will become available.
And yes, we have the new york market, which is a huge advantage, but we also have syracuse (who has one of the top selling jerseys) taking a large part of that market. And you also have to look at the national market. How many people across the US are looking to buy our jerseys? I don't live in the state of New York, and when people see me wearing my St. Johns merchandise, they often ask where St. Johns is, or what sport I am supporting.
The national recognition just isn't there right now, and I don't see anyone producing jerseys unless they believe they can sell them nationally.