This isn't directly related to Student attendance, but I remembered reading an article over the summer about how some college athletic departments were changing how they approached ticket sales. These schools (it was in regards to football tickets) had to compete in Pro football towns, and were struggling to sell tickets to even marquee games; some of the ADs in the article said the old model for Universities had always been centered around "inbound" ticket sales. Ie. people call the ticket office asking to buy tickets. But, in the face of pro competition in their cities these programs were now spending more on "outbound" ticket sales, aka tele-marketing, and calling businesses and other groups to actively sell blocks of tickets.
As we've heard here a million times, student involvement at SJU is low, and it doesn't appear that anything short of winning will fix that. And even being successful on the court is a short-lived fix usually because we're bound to have a down year occasionally.
I found the article I was thinking of along with another one about BC's decision to hire the Red Sox ticket consultants to formulate a marketing/ticket sales plan that actively reached out to football/basketball fans in the area, even non-alums.
"Urban planning: Existing alongside NFL"
http://sports.espn.go.com/ncf/columns/story?columnist=maisel_ivan&id=6676377"BC Knows it's a Pro Market"
http://sports.espn.go.com/boston/news/story?id=6699782and lastly when I searched ESPN for the original article the results came up with this inside look at Marquette's marketing strategy
"...Creativity is King When Marketing Smaller Programs"
http://sports.espn.go.com/ncaa/news/story?id=2552239It'd be interesting if any posters have any insight into whether SJU uses any outside consultants or firms for their marketing/ticket strategy. I know many of you guys are close with people in the Athletics and ticket offices, but with the Lavin Era hopefully taking off, it may be time to rethink how we sell the program.
I certainly think there are many non-alums who would enjoy SJU basketball, and become loyal fans. I have a handful of non-alum friends who came to the Pitt game last year and are coming back for 3 or 4 games this year because they became fans of the program.