Whatever they sell, it'll be more than before.
This is a student event. People need to get over it.
I haven't been to Midnight Madness since they did it at midnight. I have no intention of going, nor will I ever. But I think it's a f'n nerve to charge for something that isn't even a game. They deserve to be embarrassed. They can't get fans to buy tickets to actual games.
I'm sorry, but I think you're delusional if this doesn't piss you off. The athletic department should be grateful for the fans they have got considering the horrendous job they've done with the basketball program over the last 25 years. They should be ashamed of themselves for doing this.
Simply put: They owe the fans that have stuck with them.