I am very curious- how does the branding work when we do deals with Nike or UA? Do the schools that pay more money to Nike get better Nike jerseys and same with UA? I have seen jerseys from other schools like Oregon etc that are the same company, but just better and not a plain design. How is that controlled?
I am kind of glad we went back to Nike with its tradition, but I am hoping we can move off from the plainness a bit.
It really depends on the school. A major conference school is getting cash + product while a smaller school it purchasing product at a wholesale price.
IMO the model is really dated and outside of maybe a dozen schools brands do not see an ROI on these deals.
Duke, UNC, Texas, Notre Dame, UCLA, Louisville, Kentucky, Michigan, Ohio State, Wisconsin, Miami, Oklahoma, Auburn, Texas AM, Kansas, Maryland/Oregon are the big tickets and everything after that is significantly less. Even big schools like Clemson or South Carolina are significant drains on marketing dollars.