No, he's REALLY good at it. The whole thing about giving his number to everyone - he has been grinding hard for exposure for the school and team in a way no previous coach has. His gift of gab and friendly promotion is one of his biggest strengths.
I honestly can't believe some school didn't take a chance on him before for that reason alone. (I guess NC State did, but their loss. They struggle to get notice down in Raleigh-Durham.)