St Johns wins award for marketing campaign in Times Square

St. John's Athletics Grabs NACMA Gold For 'Times Square Takeover'

The St. John's Department of Athletics received the Gold Medal in the category of Best Display Ad for this past basketball season's "Times Square Takeover" advertising campaign. The initiative was administered by Assistant Director of Athletics for Marketing & Ticketing Kevin Quinn with design by Creative Director/Associate Director of Athletic Communications Mekale Jackson, and received a little boost from American entertainment icon Ryan Seacrest on this past New Year's Eve.

http://www.redstormsports.com/sports/m-baskbl/spec-rel/062013aaa.html

Praise.
It was a pretty cool ad and bold in its display.
But like my SAS use to say back in the day to all us AEs: awards don't move product.

St. John's Athletics Grabs NACMA Gold For 'Times Square Takeover'

The St. John's Department of Athletics received the Gold Medal in the category of Best Display Ad for this past basketball season's "Times Square Takeover" advertising campaign. The initiative was administered by Assistant Director of Athletics for Marketing & Ticketing Kevin Quinn with design by Creative Director/Associate Director of Athletic Communications Mekale Jackson, and received a little boost from American entertainment icon Ryan Seacrest on this past New Year's Eve.

http://www.redstormsports.com/sports/m-baskbl/spec-rel/062013aaa.html

I believe Mekale is also the guy responsible for the fantastic promo video set to Empire State/ Jay Z, with spot coloring and some great NY scenery.  The guy is obviously a keeper and has some fantastic artistic vision for SJU. 

Hey, at least we won at something.

Father Harrington or Joe 3?

“@StJohnsRedStorm: #Johnny and #Maddie the @NYLiberty mascot getting ready to rappel! @OverTheEdgeNYC #stjbb #acs #nyl #WNBA http://twitter.com/StJohnsRedStorm/status/348080871737286656/photo/1”