These "kids" are in their 20's (like myself and many of you). They get a $130,000 education for free, get plenty of girls, attention, etc. They can handle fans wearing paper bags on their heads. You don't just sign up for the good when you play a college sport. You have to expect a little negative attention from time to time.
Besides, they all know it is for the coach. They are not blind to it. Heck, I'm sure at lest 1/3 of the roster would welcome it. They want to win.