Seriously if there are no free giveaways I will know 100% why the place isn't filled to capacity. The school makes certain things seem like rocket science...making cool t-shirts students will wear around, giving away free shirts or replica jersey shirts at midnight madness, changing up the jersey design to be more flashy, etc.
Why do you think Costco is so successful? Free food! Why do you think pro teams have giveaways almost every game? To put people in seats and get them there early! Again...not rocket science people...give away free shirts or shirts with "St. John's" and "11" under it with "11" and "Harrison" on the back. Simple, creative, and something kids would wear.