Here's the problem for the NCAA. If they dole out crazy harsh punishments pretty much across the board, they will be losing A LOT of money and fans. If they don't dole out harsh enough punishments and just vacate some wins and maybe take scholly's away from a handful of teams, what reason do fans of teams that are expendable (like a Seton Hall, an Illinois, a Minnesota, even us) to keep watching the sport? It's a catch-22. If we cheat and get caught, we are expendable enough to receive a crippling punishment but if we don't cheat or cheat just enough to not get caught, we likely won't ever be competitive especially since this will only push the bleu bloods further.
Like if Duke, UNC, Ohio State, and all the other nationally prominent schools get slaps on the wrists now, they aren't going to stop doing what they are doing. This is the ultimate, it will likely never get bigger than this. And if they walk away with slaps on the wrists, nothing is stopping them from continuing to do it and not even being ashamed of it because they'd know the NCAA can't risk giving them any severe punishments. So if fans of schools like the ones I mentioned above realize there's no sense sinking money into a team that will likely never be truly competitive, they are also going to lose a lot of money.